GM's Motorama: The Glamorous Show Cars of a Cultural Phenomenon

by David W. Temple (Author), Dennis Adler (Editor), David E. Davis, Jr. (Introduction), Chuck Jordan Foreword)

In the postwar exuberance of America, General Motors launched their Motorama, an all-out extravaganza
that turned the marketing of new cars and designs into a cultural event of national proportions.
brings this short-lived but unforgettable tradition back to life with words and period
photographs that revisit the posh venues, such as the Waldorf Astoria in 1953, where celebrities in
Broadway-style shows and phalanxes of glamorous models introduced the public to “Dream Cars”
destined to become legends—the GM LeSabre, Cadillac Le Mans, and the Chevrolet Corvette prototype.
This book recreates the drama of the eight shows staged between 1949 and 1961, focusing on the cars
designed under the leadership of the founder and head of GM Design, Harley Earl. The cars that
emerged from the mind of Earl are today among the most desired of the twentieth century. Previously
unknown facts about the fate of the Dream Cars—some of which seemingly disappeared—and a
glimpse of GM’s recent crop of concept cars are offered in the book’s final two chapters.


Road and Track, May 2007
“Ample captions and fully researched text explain the one-off production, and destruction, of this
American studio’s creations. This book would grace the coffee-table in any of today’s uber-chic
downtown lofts.”

Car Collector, March 2007
“GM’s Motorama is the best book I have seen on the history of GM’s dream cars and the evolution of
their concept. This handsomely designed 10x10 inch book is lavishly illustrated with many never before
seen photos, and so well-written you don’t want to put it down … this is about as much book as you
could ever hope to get for only $40. This is the summer’s must have car book.”
Classic Chevy, June 2007
“...this book [is] a real page-turner....A tour through this remarkable new book on Motorama not only
traces the history of these splendid show cars – it brings an important message through [its] final
chapter. Temple’s book is a very readable, colorful, exciting, and spontaneous testimony to that
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Full-Size Fords: 1955-1970

By 1955, the one-size car to fit all customers era ended, and by 1960, Ford offered compact,
mid-size, and full-size cars. While Ford's Mustang and Thunderbird stole the headlines, Ford's
full-size models, the Galaxies, Fairlanes, 500/XLs, LTD, Crown Victorias, and others, delivered
exceptional comfort, performance, and style in a variety of different trim levels and power train
packages. For families, the full-size car was the chosen mode of transportation. Many owners
remember these cars from their youth, and hold them in high regard. These models populated the
roads and garages because Ford offered a full range of cars with the base six-cylinder engines all
the way up to the high-performance 429 cubic-inch V-8.
Full-Size Fords: 1955-1970 is a fascinating retrospective of the cars the design process,
manufacturing, equipment packages, and a thorough listing of options, interior patterns, and paint
codes. All models from 1955 to 1970 that brought Ford to dominance in the full-size category are
revealed in compelling detail. The introduction of the Galaxie, the development of the Skyliner
retractable roof car, the radical redesign of the 1960 models to counter Chevy's new sedan, and
much more is covered. Period magazine reviews provide insight and perspective on the driving
experience and performance of various full-size models. An exciting look back on Ford Y-Block
engines, Ford FE engine family, and the 385-series engine is also provided. In addition, author
David W. Temple examines Ford's racing exploits, featuring the dual-quad 427 Cammer engine,
the Galaxie Grand National race car, and factory and lightweight drag cars.
Ark-La-Tex Packard member David W. Temple is a freelance automotive photojournalist specializing
in the vintage car hobby. His work has appeared in
Car Collector, Cars & Parts, Classic Chevy World,
Collectible Automobile
, and other magazines over the past 20 years. Temple is also a member of the
Antique Automobile Club of America, Cadillac & LaSalle Club, and the Packard Automobile Club.
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